PROJECT PLAN AND STRATEGY — Direct marketing is one of the most cost effective ways to reach a highly targeted audience. A successful campaign requires the strategic combination of list, creative and offer. Whether it’s online or offline, direct mail, email or mobile, our account service staff will work closely with you to develop the best approach for your product or service.
CREATIVE SERVICES — To create a successful campaign, you need winning copy and design. Before any project begins, we assemble the best creative talent who have a track record of success in direct marketing media. From concept to completion, you can be sure our team understands the special needs of your industry and your customers. Together with the agency management, your creative team reviews current research to make sure the appeal meets the needs of your customers.
DATABASE SERVICES — Our list acquisition group is a resource you can rely on to recommend the best consumer or business prospect lists for your campaign. In addition, we can improve your chances for success through database management techniques—from basic merge-purge to enhancements such as profiling, data overlays and predictive modeling. Our data analytics group will ensure accurate capturing of both online and offline transactional data.
PRODUCTION — Your production needs will be expertly handled by our experienced production teams to ensure the project is completed in an efficient and cost effective manner. Whether it’s a simple post card mailing or an integrated multi-channel program, all steps will be taken to ensure the best combination of quality, price and on-time delivery.
|
|
|